Home
  Business Articles
  ACCA
  Student Loan Refinancing
  Student Loan Consolidation
Accounting
Business (General)
Business Administration
Customer Service
E-Commerce
Entrepreneurship
Facilities Management
Finance
Financial Planning
Forensic Accounting
Human Resources
Insurance & Risk Management
International Business
Labor Relations
Management & Leadership
Office Administration
Operations Management
Organizational Psychology
Project Management
Public Relations
Real Estate
International Bookkeeping (IBK) Programme
CPD
IFRS
  Services:
Site Map
Link Exchange
Contact Us
 
 
Setting the Stage for a Fascinating Career in Real Estate
by Gabby Hyman
Online Education Columnist

There's a reason why model homes and staged homes work--they look lived in, but not by anybody in particular. This allows potential home buyers to envision their own style and personal belongings in the space. And now with the nation's housing bubble, staging has become one of the most crucial jobs in the field of real estate.

As we all know, the average home holds accumulations of photos, knick-knacks, and brightly colored furniture. While those things may say "home" to the seller, they may hinder the sale of that home. According to REALTOR Magazine, staged homes sell faster (even in slow markets) and at higher prices (even in strong markets), than unstaged homes. Staging is a handy trick for real estate agent to keep up their sleeves.

Filling the Role

Many real estate agents handle staging for their clients as part of the marketing process, although some professionals do staging full-time. Staging may be as simple as taking down memorable or questionable photos and artwork, adding fresh flowers, and removing or rearranging furniture.

For larger homes with significant spaces and larger budgets or for empty homes, some realtors keep staging props and furniture in storage for just such occasions. Many real estate agents offer staging as a complimentary service to accompany their marketing plan, while others may charge for props and service. But studies indicate that the investment pays off big time.

A Realtor with an Edge

Don't confuse staging with interior design, which is about really customizing a home to its occupants. Staging doesn't require an interior design background, but it does require knowledge of the housing market and of how to best accentuate a home.

A real estate agent licensure program can get you certified to work in this field. With a real estate license, you'll be ready for a whole new stage in your career

> Return to all Business Articles
 
 
online-mbadegree.com 2009-2010
 
Site Map | Link Exchange | Privacy Policy | Disclaimer | Contact Us